What is SEO

What Is SEO and How Can It Help My Website Rank Better

Nowadays, search engine optimization has become more popular than it was before. Every webmaster and business owner needs to understand the true meaning of SEO as well as the impact it’s likely to bring to businesses. Search engine optimization or SEO refers to a set of rules that are followed by individuals or businesses that own blogs or websites to optimize their ranking on search engines. Additionally, it’s also a good way of increasing the quality of their websites by making them faster, user-friendly and easier to navigate. SEO can be considered as a marketing framework since there are a number of guidelines, stages and set of controls that should be followed. Sites that appear first on search results have higher chances of getting more traffic to their pages, which translates to more sales. The aim of every website/blog owner is to appear on the first page of search engines and to achieve this you have to spend a sizeable budget.

The benefits of SEO

Currently, the world of business has become so competitive since millions of people are using search engines on a daily basis to find answers to questions or solutions to their problems.

Here are some of the reasons why it’s essential:

  • SEO has more to it than just improving ranking on search engines, good SEO practices make usability easier and improve the user experience.
  • Most of the people browsing the internet are more likely to click on the pages that appear in the top five suggestions in the results page. Therefore, to gain more visitors to your website, you need to be in the top positions.
  • A majority of online users trust search engines and when your website/blog appears in the top positions based on the keywords searched by the user, it more likely to gain the trust of users.
  • SEO enhances the promotion of your website on social media platforms. After searching your website on Google or Yahoo, people are likely to promote your business on Twitter, Facebook, Google + and many other social media platforms.
  • SEO has the power to put you ahead of your competitors. In a scenario where two businesses are selling the same commodity, the one that is search engine optimized has a high chance of drawing more customers which can lead to more sales.
  • SEO is essential for ensuring the smooth running of a big website. Most of the big websites have many authors, and they get to reap both direct and indirect benefits by using SEO. The direct benefit is increasing their search engine traffic, and the indirect benefit is, it establishes a common framework for use before content is published on the site.


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